Southern Vermont College’s Athletic Director, Chris Cruz, invited me to attend a panel at Williams College recently where she and the other panelists were to address the greening of collegiate athletics. I have to admit that linking athletics and environmental sensibility was not a topic that was anywhere on my radar screen.
Chris spoke about the need to think about sustainability as part of social responsibility – which is what we strive to teach our students through athletics. Another panelist, Andrew Gardner, the coach of the Middlebury College Nordic Team, spoke about how his team was concerned about its environmental footprint and purchased carbon offsets to address the issue (conceding that this was akin to purchasing indulgences). Another panelist, Robert Nutting, an owner of the Pittsburgh Pirates, spoke about waste at sporting events and the need to collect and then recycle the multitude of discarded products.
The panelists chatted about teams walking — not driving — to practice, identifying a team member as a “green” coordinator and addressing the environmental impact of turf fields. Someone mentioned Green Laces, a non-profit organization that encourages athletes to support the environment – evidenced by their wearing green shoelaces.
I attended this panel only days after returning from the NCAA’s annual convention in Atlanta, an event attended by literally thousands of coaches, AD’s, college/university presidents and NCAA staff. I have since learned that the NCAA is teaming up with the relatively new Association for the Advancement of Sustainability in Higher Education, an organization of colleges and universities in the United States and Canada, working toward achieving a sustainable future.
That linkage and new commitment notwithstanding, the NCAA convention itself, as best as I could tell, was hardly a paradigm of environmental sensitivity (despite some bio-degradable drinking cups).
Thousands of people flew to the event and took cabs or rented cars to get to the conference hotels. No carbon offsets purchased – at least by me. There were two specific meals for the college and university presidents, both of which seemed to be overflowing with more food than was necessary. Then there were the conference handouts – plenty of paper (much of which gets discarded in the hotel rooms) and the official conference schedule, which was printed in color on heavy coated cardboard paper stock and spiral bound. More waste. And, each day, the NCAA printed and distributed a newsletter printed on glossy paper in color. Maybe I shouldn’t go into the electricity burn as the projector in the Marriott Atrium beamed statistics about the NCAA as one rode up and down the elevator.
The Williams College panel got me thinking more and more about ways we could all improve in the environmental arena. Now, I don’t want to pick on my friends at the NCAA, but I hope that this blog entry might encourage the largest organization related to collegiate sports to further their commitment to the environment and athletics by leading by example at prospective conferences.
In the world of environmentalism, deeds speak much louder than words. And at next year’s NCAA conference, if the NCAA were to demonstrate sustainability actively, those very acts would open the door to serious conversations about the important connection between sustainability and athletics among coaches, AD’s, athletes and presidents.
I look forward to the possibility of being at next year’s ‘greener’ NCAA convention.


